Erweiterte Suche
Preis einschränken:

Newsletter

Melden Sie sich jetzt an und erhalten Sie regelmäßig Informationen über neue Produkte, Sonderangebote oder neue Gutscheine.

Mit * gekennzeichnete Felder sind Pflichtfelder.

61,09 EUR*
Details Consumer Research: Postcards From the Edge (Consumer Research and Policy)

(a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:* chronicle, composition and fabulation in consumer research* postmodern approaches to pluralism in consumer ...

101,54 EUR*
Details The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere (Studies of the German Historical Institute London)

The Voice of the Citizen Consumer Citizen consumers have two voices in the public sphere: one constructed by consumer movements, the other by opinion polls and market research. The volume combines them, bringing together research areas so far treated ...

214,00 EUR*
Details Alcoholic Beverages: Sensory Evaluation and Consumer Research (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control. Consumer research methods are also significant. This book explores key research and practice in these areas ...

19,83 EUR*
Details Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns ...

183,73 EUR*
Details The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)

The Why of Consumption Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback. Full description

266,43 EUR*
Details Food, People and Society: A European Perspective of Consumers' Food Choices

Food, People and Society A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro ...

43,94 EUR*
Details Green Households: Domestic Consumers, the Environment and Sustainability

Green Households? This study of domestic consumption draws upon empirical research and looks at houses as consumer units in order to examine the entire household metabolism. It shows what would constitute sustainable domestic consumption and how far ...

13,74 EUR*
Details To Amend the Energy Policy and Conservation ACT to Help Reduce the Oil Prices to Consumers, to Reduce the Cost of Petroleum Acquisition for the ... to Fund Energy Research and Development.

The BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print publications. In broadening the public understanding of government and its work, an enlightened democracy can grow and prosper ...

34,90 EUR*
Details Online Dispute Resolution For Business: B2B, ECommerce, Consumer, Employment, Insurance, and other Commercial Conflicts

Online Dispute Resolution for Business Shows how Online Dispute Resolution (ODR) can be used to resolve conflicts which inevitably arise, both online and offline, in business and commerce. Based on exclusive research and best practices, this title ...

15,47 EUR*
Details Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture

Born to Buy Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young children into consumers. Full description

25,44 EUR*
Details Decoded: The Science Behind Why We Buy

Decoded In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices ...

16,99 EUR*
Details Bargaining for Advantage: Negotiation Strategies for Reasonable People

Bargaining for Advantage Focusing on six psychological leverage points, the director of the Wharton Executive Negotiation Workshop outlines a bargaining strategy for business and consumers that is based on the latest research. Full description

258,81 EUR*
Details Computer-Aided Injection Mold Design and Manufacture (Plastics Engineering)

Computer-aided Injection Mold Design and Manufacture Examining processes that affect more than 70 percent of consumer products ranging from computers to medical devices and automobiles, this reference presents research in automated plastic injection ...

9,59 EUR*
Details KAVA: Nature's Relaxant for Anxiety, Stress and Pain

KAVA Unveils the mysteries of the stress-relieving herb KAVA and serves as a primary resource for consumers, researchers and health practitioners alike. It clarifies how KAVA works, its effects upon the body and its applications as a natural ...

44,25 EUR*
Details Hooded Merganser-Foil Majestic Puzzle 550 Pieces 16"X20" 70-05011

MAJESTIC PUZZLES-Puzzle Enthusiast Collection: Hooded Merganser. This Collection is designed for the puzzle enthusiast who enjoys the challenge of an engaging jigsaw puzzle. These images are based strictly upon consumer research. With this in mind ...

15,89 EUR*
Details High5 Energy Source Tropical (12 x 47g Sachet), 1er Pack (1 x 564 g)

Research suggests that you should consume a maximum of 60g carbohydrate per hour from traditional sports drinks. The recommended intake for new generation Energy Source with 2:1 fructose can be substantially higher at up to 90grams/ hour. The ...

81,22 EUR*
Details Popular Culture and Working-Class Taste in Britain, 1930-39: A Round of Cheap Diversions? (Studies in Popular Culture)

Popular Culture and Working-class Taste in Britain, 1930-39 This is a landmark study which examines the film and reading tastes of working-class consumers in 1930s Britain. Drawing on a wealth of original research, Robert James argues that working ...